Dark Horse
Heart-warming campaign re-design for the inspirational Welsh documentary.
![Dark+Horse+Quad+Final.jpg](https://images.squarespace-cdn.com/content/v1/622f13e57366587b356630a0/1647252459120-A3J35N5GXZM4B2EJHM30/Dark%2BHorse%2BQuad%2BFinal.jpg)
Concept
This poster re-design brief was clear; increase ticket sales by telling more of the story. Stops and looks at the camera. We’ll do it for you, too.
Delivery
With limited imagery we dialed up warmth and emotion by adding people and sun-flared hills.